What kind of question is that, someone might say to a person who believes profoundly about this particular communicating tool. I for one believe strongly, that for a fact radio is an exotic tool. How could that be? Well, look at it this way, radio was used in the early 1950’s to bring news, express opinions, advertise products and capture people’s imaginations. Not everyone had a luxury, to sit by the fire with family, wrapped in blankets while looking at the radio, as if it was something God has sent. It was an exotic tool, because only a handful of people could afford the radio. It was something many people desired, but fell short from purchasing.
It was an exotic tool, because that is when the economy took a big slide forward. Marketing geniuses and advertisers used this particular tool to gather people’s attention, which lead people to graciously buy things without thinking if it was a necessity or a burden. Many families realized that they could get installment plans, which would help them owe what they always have dreamed off. They forgot to realize, they were not thinking for themselves. The marketing genies were telling them what to purchase. That is manipulation better produced then anything we have had in a long time. Personally, people were just a little more greedier than today. I know, that might not be the case, because the human civilization have always been greedy and will always continue down that path, I just feel that there was much more emphasis on owning, needing and wanting. However, all of those three feelings were not things you wanted, but more solidly, what marketing geniuses told you to have.
I know that today, we have another exotic tool, that will surpass and actually produced higher results. The Internet was born a decade ago and is being compared to the radio constantly. I do agree that the Internet is an exotic tool, as well. I will also go along and say, the radio is going to be lost in translation, and the Internet will thrive. However, you cannot deny the fact, that radio was and is a blueprint for exotic tools.
I cannot predict what the next hot new exotic tool will be, but I can promise it will produce better results in less time. All of these exotic tools mentioned, can and have been used in a bad way, but you can also, agree, they have been used in wonderful ways as well. I am watching and continuing using both exotic tools for the better.
It was an exotic tool, because that is when the economy took a big slide forward. Marketing geniuses and advertisers used this particular tool to gather people’s attention, which lead people to graciously buy things without thinking if it was a necessity or a burden. Many families realized that they could get installment plans, which would help them owe what they always have dreamed off. They forgot to realize, they were not thinking for themselves. The marketing genies were telling them what to purchase. That is manipulation better produced then anything we have had in a long time. Personally, people were just a little more greedier than today. I know, that might not be the case, because the human civilization have always been greedy and will always continue down that path, I just feel that there was much more emphasis on owning, needing and wanting. However, all of those three feelings were not things you wanted, but more solidly, what marketing geniuses told you to have.
I know that today, we have another exotic tool, that will surpass and actually produced higher results. The Internet was born a decade ago and is being compared to the radio constantly. I do agree that the Internet is an exotic tool, as well. I will also go along and say, the radio is going to be lost in translation, and the Internet will thrive. However, you cannot deny the fact, that radio was and is a blueprint for exotic tools.
I cannot predict what the next hot new exotic tool will be, but I can promise it will produce better results in less time. All of these exotic tools mentioned, can and have been used in a bad way, but you can also, agree, they have been used in wonderful ways as well. I am watching and continuing using both exotic tools for the better.
